Simple Analytics

Simple Analytics is a privacy-first web analytics tool designed to provide a clean, user-friendly alternative to complex platforms like Google Analytics. Built and hosted in the European Union (The Netherlands), it strictly adheres to GDPR, CCPA, and PECR regulations by never tracking individual users, collecting IP addresses, or using cookies. This unique approach allows website owners to obtain critical data without displaying intrusive cookie consent banners, improving the user experience significantly.

The platform offers a simple, intuitive dashboard that presents essential insights at a glance, such as top pages, referrers, browsers, and screen sizes. Unlike traditional tools that overwhelm users with data, Simple Analytics focuses on clarity and ease of use. Key features include automated event collection (for downloads and email clicks), goal tracking, and a lightweight script that ensures your website remains fast. A standout feature is its AI-powered interface, which allows users to "chat" with their data to uncover trends and specific insights instantly using natural language.

Designed for businesses, developers, and marketers who value ethics and transparency, Simple Analytics ensures that you retain full ownership of your data. It is encrypted and never sold to third parties. The tool also supports importing historical data from Google Analytics and exporting raw data for further analysis. Whether you are running a personal blog or a corporate site, Simple Analytics proves that you do not need to sacrifice user privacy to get powerful, actionable performance insights.